The MRI technology is applied in the fields of marketing activities to improve sales and to share your products and ideas.

The MRI fits into existing workflows like BIM (process of generating and managing building data during its life cycle), digital prototyping (enables customers to experience their ideas digitally and visualize and simulate real-world performance early in the design process) and PLM (process of managing the entire lifecycle of a product from its conception, through design and manufacture).

The extent to which customers can test, try out and carefully examine your product is decisive for the success of it. Modern visualization techniques, as well as the MRI, can effectively meet these kinds of demands and thereby create a bridge between customers and sales people.

"Did you know that 60% of sales are influenced at the point of sale? Don't leave your customers out in the rain."

Cutting edge visualization techniques create a bridge between product designers, sales people and customers and allow representing and simulating future products in an economic and effective way.

Digital prototyping simplifies a complex topic to make it accessible to a broad audience. It enables customers to experience their ideas digitally early in the design process and visualize such as simulate real-world performance. This capability offers architects and designers the flexibility to optimize and improve their designs, before they actually start the manufacturing process.

"The wide range of capabilities of the MRI combined with little lead time facilitates daily work in the design development and furthermore makes it possible to create audience grabbing performances at special occasions in a little while." Mercedes/ Daimler

PLM is the process of managing the entire lifecycle of a product from conception, design and manufacture, to service and disposal. PLM integrates people, data, processes and business systems and provides a product information backbone for companies.

BIM (Building Information Modeling) is the process of generating and managing building data during its life cycle. Thereby normally three-dimensional-, real-time- and dynamic building modeling-software are applied to increase productivity in building design and construction.

"We are building a lot of these huge projects that are quite complex, and it's a question of how do we get people in the field to interact with and understand the whole project at once," said Atul Khanzode, DPR's director of virtual design and construction. "We have all of this knowledge, and this lets the foreman and laborers on site interact with it and for customers to understand it as well. The foreman and laborers might not be used to working with computers, but the inter­face is such that anyone who can move a block across a table can use it.

DPR is using the MRI with Autodesk Navisworks.