Client Daimler AG, 2009

The fascination of Mercedes-Benz derives from the fusion of technical innovations with ageless elegant design. The brand with the star is in a consequent way involved in international fashion events around the world, thus also as title sponsor in the Fashion Week Berlin. Our presentation at the Fashion Week Berlin ought to be accordingly fashionable.

With the Mixed Reality Interface (MRI), which has been developed for such purposes, the Mercedes-Benz showroom became the "dressing room" for our latest Mercedes models. Fast as lightning are the shown limousines able to magically change their "dress" or functions. The visitors of our showroom, full of relish and creativity, exercised themselves in designing the latest Mercedes-Benz models.

Boris Becker using the MRI