Since decades the Mercedes-Benz S-Class is measure of automotive innovation and exalted driving culture. This exclusiveness shall also be expressed trough the presentation of our latest models. How can we impress our customers – not only with what we are presenting, but also with the way we are doing this?

Together with The Mercedes Marketing-Department, KOMMERZ developed an exclusive prototype of a Mixed Reality Interface (MRI), on which sophisticated Mercedes-fancier are able to closely experience the latest S-Class models. The realistic depiction of the automobile, virtually allows the prospective customer to take a seat in the new vehicle. Color, seat cover and many other features can be changed in one second – the customer playfully creates his own model regarding his wishes and preferences.