Prof. David Goodwin

University of Waterloo / CA

"I'm very excited about this technology. It is one of the most intuitive,creative digital tools that I've seen in a long time”

Jörg Müller, Projectmanager

ÖBB Semmering

„Creativity, personal involvement and flexible exposure to recent methods and techniques such as the MRI table are in the foreground of KOMME®Z. Animations, video films and art designs have additionally been generated for our project “Semmering-Basistunnel neu”/ ”Semmering base tunnel new” which very much appeal to the public as well as to experts. Especially the creative input regarding highly complex coherences and our partners’ willingness to develop and implement own ideas are of particular importance for us.”

Klaus Koppitsch,  Manager

Marketing Communications

Magna Steyr

"We are convinced that one has to be innovative not only regarding products but also communications. However multiplied with the complexity of the automotive industry the limits are reached soon.

The key to a new dimension of presentation of innovations, products and tasks for us is the MRI of Kommerz Graz.

With the MRI we are now able to animate 3D-package-data of a whole vehicle in real-time and an attractive way. At the same time we can explain and overlay the in this way “realized visual” with further information in terms of text, art design, simulation results and film. You thus virtually playfully approximate to and solve the complexity – things become literally tangible.

A further advantage of the MRI is the fact that the visitor’s interest is aroused via the user interface and manner of operation – independent of their closeness to the depicted content. The characteristic of the handling in many visitors triggers the need for understanding the system. Diverse control elements are automatically used to understand the logic – immediately a completely informal conversation is emerging which can be directed to the relevant content if they are interested.

Kommerz with the processing and depiction of the content has quickly adapted to the complexity and amount of data and proved a high affinity to the topic automobile, without losing flexibility and. creativity.

We are increasingly observing the use of new media and new tools in product communication for different reasons. For us the presence on a fair without the MRI is not imaginable anymore."

Hubert Höglauer Head of Marketing

EGGER Group

„With KOOMERZ we got to know a highly innovative and at the same time flexible young company that excellently fits into our self-contained and pragmatic family-run concern. The idea of wandering trough virtual rooms and the connection to tangible authentic samples has been fascinating us right from the start. The realization still enthuses our customers as well as ourselves day by day. With the MRI Technology we succeed in combining the real world with the digital world, intuitively and comprehensible for ordinary person. The barriers of mouse, keyboard and monitor are being dismantled. In this way it is possible to almost playfully convey complex coherences of products and applications in an easy and transparent way.